The purpose of place: Reconsidered

Building the Lucky Country #5

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We believe that it’s not enough for Australia to ride our luck. We also have to make it.

With this in mind, our Building the Lucky Country series has been developed to prompt debate and conversations across business, industry associations, government, the media, and the wider community on issues facing the Australian economy.

Our fifth report urges a reconsideration of the purpose of place, and the importance of creating flourishing and productive communities.

Many believe that technology has trumped the tyranny of distance – and that place no longer matters. We believe the opposite is occurring, with place becoming more important as economies are transformed by knowledge-intensive activities.

Place transcends landscape, climate, and buildings. It’s about people and what they produce, the quality of life beyond work, the effectiveness of government, and the momentum of business.

In this year's report we consider:

  • Why place matters
  • Place in an Australian context
  • A five-way classification of regions
  • Ten dimensions for measuring prosperity
  • Four dynamic forces that interact to catalyse flourishing in place
  • Four ‘actors’ with much to contribute, and much to gain
  • Where to start and who can act.

Contact us:

Ian Harper
Partner, Deloitte Access Economics
View Ian's profile

David Redhill
Partner, Chief Marketing Officer
View David's profile
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